Oh, hey there

I’m Sierra, a seasoned professional in the travel and tourism industry, specializing in digital media arts and content creation for destinations and hotels.

 I have a deep-rooted passion for diversity within the travel industry, and am dedicated to helping travel, tourism, and hospitality brands connect with unique and underserved audiences, ethnic groups and military leisure travelers.

I hold a bachelor’s degree in mass communications. This foundation in understanding effective communication strategies laid the groundwork for my future success. Eager to enhance my expertise and double down on my passion for the travel industry and fulfilling the areas in which it lacked, I pursued a master’s degree in travel and tourism at Temple University, further sharpening my skills and knowledge in this dynamic industry.

With over 10 years of experience under my belt, I have honed my craft in digital media arts and developed a keen understanding of the travel and tourism landscape. 

Whether it’s crafting compelling narratives, producing engaging visual content, or curating captivating experiences, I possess the versatility and creativity to deliver outstanding results

What sets me apart is my unwavering dedication to championing diversity and tapping into market segments that are rarely discussed in the travel space.

I firmly believe that every individual deserves the opportunity to explore the world, and I am committed to assisting brands in reaching diverse audiences.

Travel is by far the most diverse industry. Yet, it is not always reflected in that way. By leveraging my expertise and insights, I can help your brand tap into new markets, forge authentic connections, and create inclusive experiences

When you collaborate with me, you gain a passionate advocate for your brand

I bring a fresh perspective, innovative ideas, and a deep understanding of industry trends. Together, we can create captivating content, implement strategic marketing campaigns, and propel your brand to new heights.

Whether you’re a travel agency, a hotel, a restaurant, a destination, or a small business and are looking to leave a lasting impression, I am here to provide you with tailored solutions that align with your goals.

Meet Our Team

Sierra Redmond East Star Media Founder
Founder + Principal Digital Marketer

Sierra Redmond


Tabitha Rodriguez -Executive Assistant
Executive Assistant 

Tabitha Rodriguez



East Star Media

Your premier destination for exceptional digital media solutions tailored specifically for travel, tourism, hospitality brands, and restaurants.

We are a dynamic team of creative professionals dedicated to helping your brand shine in the digital realm.

From creating compelling videos that showcase the essence of your destination to teaching and consulting on projects to grow your business and audience, we offer a comprehensive suite of services tailored to meet your specific needs. We believe in the power of collaboration and work closely with our clients to ensure their vision is brought to life.

We understand the power of captivating storytelling and the influence of visually stunning content. With our expertise in digital media, we craft engaging narratives and produce high-quality visuals that resonate with your target audience and leave a lasting impression.

At East Star Media, we are passionate about the success of our clients. We take the time to understand your brand, its values, and its unique selling points. By immersing ourselves in your world, we create digital media solutions that authentically represent your brand and resonate with your target audience.

Whether you’re a travel agency seeking to inspire wanderlust, a hotel aiming to showcase your luxurious accommodations, or a restaurant looking to entice food enthusiasts, we are here to help. Our expertise extends beyond the technical aspects of digital media; we strive to capture the essence of your brand and convey its story in a compelling and visually stunning manner.

Partner with East Star Media, and together we will elevate your brand’s digital presence, attract new customers, and foster a deep and lasting connection with your audience.

get to know me

Forever On Repeat

the strokes

I’d spend all my money on

plants + fonts

My Birth Chart

☉ cancer, ☾ virgo, ↑ leo



My Favorite TV Show

new girl

My Happy Place IS

in the garden

Favorite Hobby


My Favorite Person IS

my sister

Favorite Color Combo

lavender + peach + sage

I Can’t Live Without

my cats!

let’s make some magic together.

Get in Touch